Sometimes the decisions companies make aren't based on profits. But when business is good, those decisions can be a little easier.
Take Kevin Spall, president of John C. Otto Co., an East Longmeadow-based printer. Spall has long been intrigued with environmentally responsible printing - an idea that many green-thinking folks might initially scoff at, but one that does take some very tangible forms.
For example, Otto is affiliated with the Forest Stewardship Council, buying paper produced in responsibly managed forests - which means, for one thing, timber producers who reject clear-cutting in favor of replanting and maintaining the ecosystem necessary to continue to grow …
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