CHICAGO -- With the plethora of available items and the frequent shifts in merchandising displays and promotions, it is becoming more difficult for consumers to make purchasing decisions, and nowhere is this issue more applicable than in the consumables category.
According to Information Resources Inc.'s (IRI's) "CPG Merchandising Trends: Growing Demand for a Consumer-Centric Approach" report, merchandising is poised to undergo a major transformation.
"As retailers reduce grocery display space, manufacturers need innovative merchandising tactics that stress the importance of consumercentric merchandising," says Andrew Salzman, IRI's global chief marketing …
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